A few weekends ago, former Iowa State student, Carson King showed up on the College Game Day with a sign asking strangers to hit up his Venmo to help him replenish his supply of Busch Light. Shortly after King announced that all monies raised would be going to the University of Iowa Children's Hospital - Busch & Venmo announced it would be matching King’s donation and, oh yeah, Busch Beer is giving him a year’s worth of beer, the company also decided to throw his face on a can.
And, even better - the fundraiser had officially surpassed the $1 million mark—a number that only continues to grow.